P 80 – “For You” Ft. Selina Carrera

Recently NYC based rapper P-80 delivered his new single “For You” Ft. Selina Carrera. The single can be found on P-80’s upcoming project Idle thoughts and is produced by Grammy Award Winning producer Omen.

“My music is a representation of the life I live. I started rapping when I was eleven. I grew up listening to mostly house music and classic soul. The only rap I heard was on the radio and I wasn’t really into it until Biggie died, then my attention gravitated to it,” P-80 explained.

Adorning a green hoodie and a stoic face on the album art, this song’s art speaks to the depth with which love can go.

“I wrote For You because I needed a record for the ladies on my project. I needed somebody to sing the hook” P-80 recalled. “Omen introduced me to Selina Carrera and we made heat.”

On the hook Selina Carrera sings, “Ride for me and I’ll ride for you, and no I in we take your time with me / Oh babe, I’m ready for you, only for you / If you hold me then I’ll fly with you / Don’t you lie to me and I won’t lie to you / Oh babe I’m here for you”

While there are host of comparisons for both of the artists on this track, you can see for yourself as P-80 flips this track for the ladies in a way the homies can appreciate as Omen’s magical keys sprinkle over the track.

“I thought music was magic when I was younger… like you had to be chosen by God to do it. Before I knew what a studio was or writing rhymes was of course. Then in junior high, one of my classmates brought his rap book to school. It inspired me to start writing and I ain’t stop yet,” he added.

Keralanka – Losing Friends

 

 

Losing Friends serves as Keralanka’s most introspective track yet, and serves as a direct reaction to Rohan finding out that one of his friends had committed suicide. The song explores themes such as death, millennial pessimism, and the relationship between technology + mental health. Keralanka also handles the production on Losing Friends, borrowing inspiration from Late Registration-era Kanye, Diplo’s famous vocal manipulation techniques, and the recent re-emergence of Nu Disco.

Keralanka is comprised of Rohan (rapper, producer) & djAP (engineer, producer). They formed in early 2017, driven by the idea that they could one day inspire kids that look like them to do things mainstream culture has told them they can’t. In other words – “representation matters, motherfucker”.
Much like themselves, Keralanka’s music finds strength in diversity. You’ll find constant variation in the sounds used – from the disco synths in Losing Friends to the orchestral elements in Gandhi. Lyrically, the duo constantly tackles themes close to the heart of the second-generation immigrant (From is inspired by the classic question every colored kid eventually faces: “No but… where are you REALLY from?”).
The group’s focus on authentic representation is so core to their vision that it can even be found in their name (a combination of Kerala and Sri Lanka – Rohan and djAP’s places of origin, respectively).

Follow Keralanka

https://www.instagram.com/keralanka/

 

https://twitter.com/keralanka

 

DEPHREE – MAN ON FREEWAY SIGN FT. JENVOIX & GUNNY H

 


Signed to 9:19 Music Group, rapper Dephree is being called iconic and legendary after one of his antics hit national news. Dephree achieved “legendary” status on Wednesday, June 27th, when he shut down the 110 Freeway in Downtown Los Angeles, wearing nothing but his boxers and noted Ewing shoes. Dephree scaled and adorned the Wilshire Blvd exit sign with environmental protest banners while dancing, freestyle rapping, spreading awareness, taking vape breaks, and even evading police capture for nearly three hours. To complete his mission, Dephree blessed the nation with an epic backflip off the freeway sign onto an inflatable mattress landing.

One reporter described it as a “backflip into eternity.”

Although a nuisance to many stuck in traffic on the freeway, the internet and even some commuters have found Dephree enchanting and heroic.

A Spectator tweeted, “Dephree is the superhero America deserves right now.”
Another tweet said, “You’re a living legend.”

One commuter tweeted, “…not fun, but I’ll forgive you, because of the backflip ending.”

Having a prominent following alongside several hip hop publications, Dephree called upon his 9:19 Music Group colleagues to aid in the use of his platform to breed awareness to the smoggiest city in the nation through his passion- music. Shortly after Dephree’s freeway protest, he released a song produced by King Graint called “Man on Freeway Sign” featuring Jenvoix and Gunny H.

Regardless of how you perceive the stunt, this 29-year-old rap artist has ingeniously found a way to spread his stance against pollution on an illustrious scale. Immediately prompting the freeway protest, Dephree and his music producer King Graint released a music video furthering his cause in a humorous and genuinely fun, loving manner. From gliding on a scooter down Skid Row with pizza, to playing a game of tag with strippers, the attention-grabbing visuals hold the same messages that Dephree protested atop the 110 Freeway.

Dephree is a living representation of living your life to the fullest…with a passion…and for a cause!

 

Fantom of the Beat – “The Autobiography” feat. RHYMRCKA

Friday June 29th producer extraordinaire Fantom Of The Beat released his new single, “The Autobiography” Ft. RHYMRCKA from the forthcoming project Audiodrome, set for release in late July early August.

As a founding member of the U.M.C.’s and producer of 50 Cent’s hit song “Magic Stick” Ft. Lil Kim among others, Fantom Of The Beat brings a wealth of knowledge about the game as he prepares to roll out a full length project featuring a hand picked list of emcees.

While traditional Hip-Hop music can be overshadowed by the more trap-heavy music currently playing on mainstream radio, many fans of Hip-Hop and industry insiders still long for the sounds from Hip-Hop’s early days, but with a new twist.

In order to do so Fantom of the Beat linked up with RHYMRCKA for his lead single, “The Autobiography,” as this producer and emcee duo take Hip-Hop fans on a journey through the eyes of a young teenage Hip-Hop fan growing up in NYC.

“The song lyrically narrates my life experiences in a time frame, bringing in all of all the influences that led to me becoming that emcee you hear in the song. The family struggles, the circumstances of being a teenager in the Reaganomics era and the pitfalls of a rap artist in the glamorous chaos of the 90’s. It’s a coming to age story over music,” RHYMRCKA said.

That poignant story is combined with Fantom’s impressive production and a resume that includes work with Ghostface, Sadat X, Raekwon, Inspectah Deck and Ms. Toi to name a few.

“Fantom Fantom” as his peers call him, has also worked with some of the world’s most respected labels such as Def Jam Records, Aftermath Records, Koch Entertainment, Epic Records, and Universal Records, so its no surprise the media is also bracing for the release of Fantom’s project.

Vibe Magazine’s Editor-In-Chief Datwon Thomas had some enouraging words for Fantom’s upcoming effort sharing this quote via Instagram:

“@fantomusic aka Hass G of the UMCs (for yall real ones…he also produced “Magic Stick” for @lilkimthequeenbee & @50cent) is on deck with a crazy album of production with ill rap cats over the tracks. This one here by #Rhymerecka got to my heart. Seriously. Amid those crazy horns and boom bap slaps, the husky voiced verbal vigilante literally documents the life of us NYC city kids of the early to mid 80s. He spits his hardknock life so vividly that I started to see my days as a latch key kid and how the TV shows of that era formed my mind on what black life looked like outside of my real world. But then he snaps you back to reality on how you have to be careful of what you wish for…the fact that #Rhymerecka did this over a hardcore track in this day gives me faith that our unique sound of NY “underground” isn’t lost to the trends of today. Now I’m a biiig lover of the Without Warning album by #21Savage & #Offset…but I need this type of grit and grime and gold bars in my life as well. Can’t wait til yall get to see and hear the greatness. Salute to the Gods. Shout to @carlluproductions for the visuals.”

While Hip-Hop fans absorb this track via Soundcloud you can also check the song via Spotify, iTunes and more via the links provided above.

 

 

Canadian ErnieWoodLo Swears “I Know I’ll Make It” In New Visual

Described by Hip Hop Canada as criminally underrated, ErnieWoodLo follows up the heartfelt “Lil Big Homie” with another soul-baring visual, “I Know I’ll Make It.”

Recalling the sacrifices his parents made during his impoverished childhood on Canada’s West Coast, the rap hopeful verbally lays out his plans to do better.

Taken from his recently released EP, “Product”, “I Know I’ll Make It” will have you rooting for this 23 year old to win. Don’t be one of the sleepers. Stay woke, and stay tuned.

France’s DJ Flowfly Hopes His New Single With JRCastro Will “Rub Off On You”

Hailing originally from France, DJ Flowfly is not only a phenomenal DJ but he is also expanding his universe into producing fresh new music. Striking a deal with Empire Distribution, his newly release hip hop debut single, ‘Rub Off On You’, featuring JR Castro is burning up the airwaves. The track is infectious and the smooth flow of Castro will have you grooving along as you listen with the video releasing on April 13th, 2018. He has also produced house music for Universal Music with the track, ‘6am on Star Island’.

Calling Las Vegas home base with a residency at Drais’ After Hours, Flowfly travels worldwide DJing at some of the world’s hottest clubs, from Le Heat, Bokao’s, Bora Club in France, Infusion in Thailand, Bypass in Geneva, to LIV and Wall in Miami to name a few. He is also part of the Skam Artist DJs and the Official DJ of the ‘French Connexion’ DJs with DJ Chris Garcia and DJ Fred Pellichero.

Embarking on a radio tour to support his new single and booking gigs for the Spring/Summer Party Season, Flowfly will be bringing the party to a city near you. New music is also on the way Mid-Summer of 2018 that is sure to rock the party! Until then, get familiar and listen to the song below.

Socials: @djflowfly

Doughh’s Nod To Weezy “III.XIII.MMVII” Is Sweet

Fort Lauderdale rapper/crooner, Doughh, is back with another release from his upcoming Fall EP, “Much Is Given.” This time The Sunshine State up-and-comer shows off both his singing and rapping skills as he blends and interprets Lil Wayne’s “Lollipop” with Keith Sweat’s “Nobody”, over a contemporary 808-laden track. Even the title of the song is a nod to Weezy’s smash hit, dropping as it did on March 13, 2008 (III.XII.MMVII.) Those who appreciate Doughh’s singing talents will be glad to hear that he will also be dropping a second EP this Fall, “More Is Tested” where fans will get to hear a lot more of that side of him.

Socials: @youuknowdoughh

Chicago’s Austin Poe Blesses Us With Some “Inspiration Vol. 1”

Chicago spitter and Zoony Life representer, Austin Poe, continues to shine with the release of his latest, “Inspiration Vol. 1”, which ThisIs50 kindly debuted for us. The 13-track project features some stellar board work from Superstarr, L.I, Wayne P, as well as notable up-coming produce Paplo Beats who has also credits with Kid Ink, Kevin Cossom & more. Not wanting to distract from his intended message, the scant feature credits are held by Geno Cash and songstress SaFyre, who hails from the Bay area.

As a bonus, Austin has included the below video, “Roll In Peace”, for those that prefer their new artist introductions to be visual.

“The motivation for the mixtape is to inspire & give a different vibe to the current climate of the music industry.” Austin shares about this offering. “I want to showcase to people that lyrical talent with style & grace in the music industry is still here while doing it in my own unique way. Reach for the top no matter the obstacles dropping gems all through out the tape. A breath of fresh air motivated by the pioneers that set the path on fire that came before me! ‘Chase Your dreams & bring your visions to Life – Zoony Life! we just here to inspire……Inspiration vol. 1”

If you like what you hear, stay tuned on the socials for more…..

@Socials: @AustinPoe_

Money Meach Drops Red Tape

Money Meach releases new single and video title Trenches produce by Nard&B featuring Take Money Entertainment Recording artist Young Stizz. After the incarceration of label mate batters, meach is consistently releasing music for fans to stream and download. The highly anticipated debut (Free Jay Reloaded) announce by meach and in-house producer Beaz on da track is set to release this summer. Trenches are the first song along with video shot by Kartel vision films to be the release of the project. Yung Stizz clever hook-writing abilities combined with Meach Gritty, Grimy, Flashy New York flow brings you an amazing track that’s for sure to have hip-hop fans bobbing their heads.

LYRICIST, LEONARD WILLIAMS DISCUSSES TO THE PEOPLE, FOR THE PEOPLE ALBUM

 

In a world where the musical content and quality of the rappers that star in the game no longer seem to matter, there’s been a resistance from both fans and artists that hopes to counter the type of songs dominating radio waves and, well, society itself.

Nobody in the millennial generation wants a “holier than thou” preacher archetype rapping – or writing – about ethics, morals, financial responsibility. The whole shebang.

Unless you’re Kendrick Lamar – who has occasionally diverged from his customary “preach to the congregation” style, one that was put into more heavy use once he became a mainstream artist – the star power you’re likely to gain by trying to promote societal advancement is limited.

Jay–Z was making songs like “Big Pimpin” before he dropped 4:44. Drake succeeds where others rappers don’t because he’s a genre-less artist who escapes the norms of the rap game. The same is true for an artist like Kanye West. The newest generation of listeners, the ones who are the biggest consumer group in the game, don’t play Jay-Z or Kanye anymore though.

If they play Drake, it’s for the Dance Hall vibes or the mellow, down-to-earth musings about his (everyone’s) relationships.

Nonetheless, rap artist Leonard Williams, who goes by the stage name of Junior, is trying to buck the trend. Last summer, his album To The People, For The People was one of the year’s best works if your interests are in the type of rap that eludes the radio waves today. It wasn’t “deep,” a word that seems to mean much more than it does, for the vagueness of it provides no definition of its meaning, no true descriptive of its significance.

The album was, in a word, “brave.” It was an album that, with musical content that would have made the Martin Luther King Jr.’s proud and with a Down South sound that provides a pleasurable tang when it’s blaring through the speakers, deserved national attention.

It still does.

Cleveland Cavaliers beat writer, Quenton Albertie caught up with Junior in a recent interview that was released to RESPECT Magazine.

The articulate artist agreed and below is a transcript of the interview with the Mart, Texas-native.

[start interview]

Quenton Albertie: You’ve been on the music scene for a long time. How did you get into rapping and who were some of your early influences?

Junior: When I first fell in love with music, I truly wanted to sing but I wasn’t really good at it. However, during this time I found a passion for writing as I begin to construct poems, short stories and even essays for fun. When I discovered this talent, I began to pay more attention to the hip-hop culture. This was around the time you could turn on the radio and practically hear Lil Wayne on every song. His music was definitely one of my biggest influences outside of my family and just my overall desire for music.

Quenton Albertie: What people in your family influenced you musically?

Junior: My brothers were a big influence. Growing up, I had the opportunity to listen to them rap and even watch them in action in the studio. They’re the ones that put me in the studio, so I was grateful for that. I also had my cousin, Bubba, who would always freestyle with me when he was alive. He pushed my limits. Taurus Harrison, who wasn’t my brother or family but I always viewed him as such because of his influence. He always pushed me to be better, and he would always give me tips on how to enhance my ability.

Quenton Albertie: With the number of music artists using audio effects that allow them to sing when they aren’t naturally talented singers, and the success a lot of these artists have had, do you consider or use any effects in your music to help you sing?

Junior: I’ve used some from here and there but I don’t feel as if it is for me. Then again, it just depends on who is engineering the music because they have more of an ear from that than I do. I’m actually getting better at singing but I know it’s not my strength. However, that’s something I won’t ever give up on becoming better at. It’s a latent talent if you will.

Quenton Albertie: There’s a lot of discussion about the state of rap/hip-hop, what do you think about how it’s changed since you started rapping? Especially with Lil Wayne being one of your big influences and a lot of newer artists saying Wayne was also one of their main influences?

Junior: I think the most noticeable difference is that there aren’t as many lyricists that are getting the mainstream promotion. It almost feels as if the music isn’t as important as the antics that come along with some of these newer artists. The music scene is more catered to those that make “party” music. It’s about having something catchy, although you may not have anything important to say. However, that’s life. Things evolve as they should, and that’s just what happened to the state of hip-hop.

Quenton Albertie: Your album To The People, For The People is kind of anti-mainstream in that there’s more of a message than what you’d get from the average rapper. What you consider the overarching message of the album to be and is there any song you feel reflects that message more than others?

Junior: The overall message is unity more than anything. Ultimately the goal is to fight for the rights in which this country was supposedly built on. If this country is a democracy as we were taught it’s supposed to be, then we have to fight for opportunities, liberty, and equality. Where you come from, what you do and who you are shouldn’t dictate where you can go, what you can do and who you become. The song that most implements that ideal for me would be “War”. It addresses a little bit of everything and it’s unapologetically truthful.

Quenton Albertie: That was a track that definitely stood out to me and it made me think. What are some things you’d like to see the African-American community change about or within themselves to progress?

Junior: I believe we tend to focus on the wrong things in life. We are always worried about what the next person is or isn’t doing. There is also a lot of blame being placed on the system for our failures. There are things that we can’t change and we know that but we have to work harder to prove ourselves. It’s not like we don’t know how to be successful. Also, when you see other cultural or ethnic groups you see the support system they have. We don’t support each other half as much as we should. We always have something negative to say about what the next person is doing. We aren’t uplifting. I would like to see our support system change, and more mentors in our communities because we need to push our youth to be better and to do better. Not only that, but we need to give back more as well.

Quenton Albertie: Changing gears a little bit. A few years ago you were in the BET freestyle competition. What was that experience like for you and how did it help you grow as an artist?

Junior: It was a great experience for me. I met a lot of great people and was even given the opportunity to go to the BET Hip-Hop Awards but declined to go due to being in school at the time. I deeply regret that decision, but it all plays a part in who I am today. It gave me an idea of how life as an artist would be because there was a lot of traveling and late nights involved.

Quenton Albertie: To this point in your music career, what do you feel are your greatest accomplishments?Junior: I feel like my greatest accomplishments up to this point because my music would have to be the fact that it leads the way for me to become a business owner. The music-fueled ideas for apparel, in addition to pushing my drive to create an organization that will fund scholarships as well. I’ve gained acceptance for my music everywhere I have gone to perform but to be able to own a business that will give back is easily the biggest accomplishment under my belt and it’s all because of the music.

Quenton Albertie: Do you see yourself giving back to your hometown as something that’s attainable? What would it mean for you to be able to do that?

Junior: I definitely believe that me giving back to my hometown is attainable. It would just take staying the course that I’m on now and pushing even harder. That’s the very first place I’m going to start. First, I want to provide a $5000 scholarship. From there, I’ll increase the amount of the scholarship or the number of scholarships I provide. I also want to build up the town as well, from fixing the roads to providing nice but affordable places to live. It would mean a lot to me from a personal standpoint to be able to give back to my town. There is always a lot of potentials [factors] but the environment plays a big part in a person’s success. So I want to create a more positive environment and encourage everyone else to do so as well. I also think it would mean a lot to the people there for me to be able to give back.

Quenton Albertie: What do you think your next step is an artist?

Junior: My next step as an artist would be to shoot more videos and have more performances in an attempt to build my brand. I have a lot of content that I feel could be huge if placed in the right hands. I want to make the world aware of who I am.