Today marks the release of Beach Season‘s “Best Behaviour” single. The Canadian duo comprised of Sam Avant and Simon Blitzer create a densely textured song that seamlessly blends their unique brand of infectious R&B, electronic, and contemporary pop. Without sounding forced, the sensual and romantically urgent hook pulls you right in and keeps you there:
The video directed by Telesca represents more than its catchy hook and fresh flow. It has clear urban imagery, but done with a tongue in cheek perspective. The video takes place at a house party and has a fun atmosphere. It makes the viewer want to join the party. “Girls Like” was written by Mazzi and is featured on his EP The Seizure, which will be released on August 27th.
Mazzi 500 uses his music and raps for a greater purpose to spread amongst the community. As he navigates through the music industry and continues to make a name for himself, he uses his life experiences, observations, and his love for poetry and music as inspiration for his music.
Today marks the much anticipated industry-wide release of Notifi’s “Won’t Get Lonely” video which just premiered on Noisey. The Toronto-based rapper, producer and crooner introduces his crisp beats, blitzed-out production, and unique view on life with his debut video directed by Zac Facts (Tory Lanez, Future, 88 Glam, Sean Leon). The vivid, stimulating and romantic images create a densely textured visual palette that blends seamlessly with the songs infectious blend of rap, dark pop and R&B.
Alongside his manager and executive producer, globetrotting DJ Charlie B, the Montreal-born Notifi who grew up in the Scarborough area of Toronto, is looking to help bring his Farewell crew – a brand and upcoming label which represents the idea of ascension – to a better place. The 24-year-old is currently working on his debut EP, set for release in Fall 2018.
DillanPonders just doesn’t seem to stop.
Immediately after dropping his MATRIX album in May, Ponders hit the road with Pouya on his ‘FIVE FIVE’ tour in-support. Back in Toronto, he headlined the fifth annual ‘Speak Your Peace’ festival and performed alongside Toronto’s elite emerging talent at 199Z Fest, which also featured the likes of Sean Leon, Langston Francis, Lemin and more.
With a dizzying flow, Ponders protrudes confidence and gusto, executing slick wordplay on lines like “I know that you know I got the game inside my pocket / I been blasting off just call me Dillan Pon De Rocket” with precision.
The brooding, dusty and 808-ridden Kevin Rolly—who has also produced for the likes of Yung Tory and Lil Durk—produced single serves as a stand-alone transition between MATRIX and Ponders’ forthcoming album, The Boy Who Died, a sequel to his 2014 album The Boy Who Lived.
Mazzi 500 is known for his controversial outlook on life which is heavily influenced by his music. He is constantly pushing the limit against the accepted “norms” of hip hop. His previous single ‘Swervin’ earned him a spot next to artists including Drake and Jazz Cartier on the Spotify playlist, Northern Bars. Music publication IX Daily listed Mazzi 500 as one of their “On Our Radar” artists in July and his previous music video “Swervin” premiered on RESPECT Mag.
Toronto’s JNYR represents one of the brightest emerging prospects out of a burgeoning R&B scene that already includes heavyweights such as The Weeknd and Tory Lanez. Having released only three singles to-date, JNYR showcases a raw, youthful energy with the class and elegance of yesterday’s legends.
Today, JNYR releases his debut EP, Transition. The eight track project includes breezy romantic jams such as “Great Sensation” and sultry bedroom grooves like “Close.” A cohesive, 8-track effort, Transition is a powerful opening moment for the youngster, whose trajectory is promising. Lead single “Twenty Ten” has already amassed over one million streams on Spotify, bringing JNYR to over 2.7 million combined streams on the platform with his first three releases.
This past Friday, JNYR celebrated the release of Transition with a private listening session. Hosted by Rob Markman, the listening was an intimate experience with a select group of core fans and key journalists from the New York City community, with good vibes shared all around.
Today marks the much anticipated release of Devontée‘s “Real Rudebwoy” video, a collaboration between the rising star and rap icon Kardinal Offishall. Inspired by Toronto’s unique cultural scene, mixed in with some classic Jamaican influences and reference points, director Rami Accoumeh teamed up with Devontée to create a nicely textured visual palette that blends seamlessly with the songs rugged basslines. “This video is about great vibes, and lots of culture, because that’s what the Toronto I know is all about,” explains Devontée, who is both a talented rapper and producer. “That’s what raised me, so I had to give that energy back to them!”
Over the last few years you’ve witnessed Devontée’s steady rise, releasing a slew of critically-acclaimed singles including “Bare Tings”, all the way to notable singles and collaborations with NYC’s Pro Era stalwarts Joey Badass and CJ Fly. Real Rudebwoy will appear on his forthcoming Head Gone album.
Two of Canada’s finest emerging production and rap talents High Klassified and Zach Zoya have just released a surprise collaborative EP Misstape. Producer High Klassified has been on a tear as of late, including producing the the viral hit “Coming Out Strong” by Future and The Weeknd as featured in Forbes. Likewise, the 20-year-old Zoya recently released a buzz track “Who Dat” that got global bloggers and music enthusiasts including him in Who’s Got Next debates. The Misstape EP contains five new songs that capture a broad range of trap and R&B sounds. The duo also released a new music video for the standout mixtape banger “Barely” directed by Vincent RC. You can watch the full video here, and stream the Misstape EP on all major streaming platforms here