V.I. The Boss‘ new video for “Goonie” is a heavy-handed visual that goes hand-in-hand with the brutal nature of the vicious freestyle. Showcasing the streets of Chicago, this bouncy track packs enough energy to power a small farm.
Craig Johnson, commonly known as ‘VI The Boss’ is a Chicago-based musician, producer and label owner. Over the years he has established himself as a big player in the music industry, however, none of this was handed to him.
His hard work started being recognized by music industry giants such as Sony, Capitol Records and Blackground. He has performed with multi-platinum selling artists, such as Bone Thugs n Harmony, Travis Porter, Fabolous, Young Jeezy and Twista to name a few. He recently added a video and photography department to his company to capture every moment of Dream Ent.
This thought provoking video is linked to the Black Lives Matter movement. The senseless murders of unarmed black people is met with MYCHL‘s musical outcry to pay to attention. The Chicago emcee can be seen walking down his block wearing a hoodie that seems symbolic to Trayvon Martin. He’s also being harassed by an officer while holding cigarettes like Eric Gardner and is killed at the end of the video reaching for his ID like Philando Castile.
About MYCHL: MYCHL originally gained attention in 2011 for his work as one half of The 2 of Diamonds hip-hop duo. Their first mixtape, Jackin For Fans(2011) was followed up by the release of 30 for 30(2011) which was a compilation made up of 30 songs that were released in 30 days. The duo became a bit quiet after a few sporadic releases in both 2012 and 2013. A leaked song, Make A Hit which features Chance The Rapper had listeners ready to hear more from the duo but the two had other plans. It was later in 2013 when MYCHL began writing more music as an individual artist, while trying to develop his own sound. After spending time crafting his sound, MYCHL is now prepared to show the world exactly what he is capable of. Color Me Bad serves as the first introduction to MYCHL. The song focuses on the delicate subjects of police shootings and local gun violence. It also sets the tone for his debut album, also entitled Color Me Bad, due for release in late 2018.
Chi-town singer/songwriter Chanelle Tru returns with a new single titled “Complicated”, produced by Johnny Yayo. While Chanelle’s voice continues to carry her name throughout the south and midwest, she is currently working on building her music catalog, and providing new material for her listeners while she completes her new project. “Complicated” is available on all streaming platforms.
Quentin Becks issues a new single titled “Diamonds” which was also produced by Quentin himself. The Chicago-native is gearing up the release of his new album “Made In His Image” and “Diamonds” serves as the project’s first official single.
“I’m re-shapin the mold, I’m replacing the old
I’m resparkin the soul, I’m researchin the gold”
Akhil Sesh‘s new video for “Black Jesus” is wonderfully absurd. The enchanting visual takes place in Tokyo, where Sesh takes in the city’s foreign elegance while standing out with his long, flowing hair, and penchant for blowing oodles of smoke. The song only enhances the video because of it’s lo-fi, mysterious nature. Combining the two together creates an odd, yet soothing package from an artist looking to make some serious waves in the game.
About Akhil Sesh
Hailing from Detroit, Michigan, Akhil Sesh is a different kind of rapper. His new age dominance comes down to his understanding of the changing rap game and how he utilizes style as well as technical ability.
Making use of his distinctive approach to storytelling, Nicholas Louis presents his audience with a gritty track (entitled “South Harvey”) by visiting the location where his god-brother was ruthlessly murdered. Directed by Ryan Hopkins, the visual showcases the St. Louis MC’s standout track from his recently released EP, “After the Tone.”
Natalie‘s sexy new single “Bloodshot” is a rambunctious cut. It’s an adventurous release that relies on its techno trappings to add some much-needed color to its’ R & B base. Mixed by Yung Eddie Priest, this song will quickly become one of your favorites.
Listen to “Bloodshot” below.
Natalie was born in the suburbs of Chicago and spent her teen years in and around Houston and the Greater Houston Area. While living here she learned about the Screwed Up Click, Big Moe, Lil Keke and more. She would tune in every Sunday to 97.9’s The Box ever Screwed Up Sundays and would listen to their radio programming for hours. At the age of 16, these artists inspired her to create her own chop and screw mixtapes, and that eventually snowballed into her teaching herself audio production and crafting her own music.
Natalie lived in the city of Chicago for the past few years and developed a sound inspired by both of these cities; the dark, slowed, and chopped vibe from Houston mixed with heavy Chicago drums and/or house patterns.
She has very recently moved to NYC to get more inspiration for her sound. Her debut EP Shameful highlights influences from all of these cities. The project features dark melodies, vocal soundscapes, extreme digital vocal manipulation, nostalgic references, and a wide range of genre influences. The project is scheduled to drop June 1st via all streaming platforms and has co-production from FRIDVYFLX on the track Signs and a feature from MAXXX on the track Cancer.
Breakout artist Queen Naija returns with “Karma.” Moving on from the post break-up revenge fantasies of her first single, “Medicine,”Queen takes comfort in the concept of karma and examines her own insecurities, emerging with newfound strength in a soulful track that artfully fuses elements of jazz and hip hop. “Karma” is available for download and streaming HERE.
“Be confident, but not prideful,” says Queen Naija. “We all fall, and if you are too high up, chances are you may never recover from the fall.”
The 22-year-old Detroit native began singing in church at age three and writing her own songs in third grade, but her focus shifted when she and her former husband found fame online with their popular YouTube channel. When their marriage fell apart last year, Queen returned to her lifelong passion and penned a powerfully unapologetic song detailing her side of the story.
“Chicago spitter and Zoony Life representer, Austin Poe, continues to shine with the release of his latest, “Inspiration Vol. 1.”
The 13-track project features some stellar board work from Superstarr, L.I, Wayne P, as well as notable up-coming produce Paplo Beats who has also credits with Kid Ink, Kevin Cossom & more. Not wanting to distract from his intended message, the scant feature credits are held by Geno Cash and songstress SaFyre, who hails from the Bay area.”
“The motivation for the mixtape is to inspire & give a different vibe to the current climate of the music industry.” Austin shares about this offering. “I want to showcase to people that lyrical talent with style & grace in the music industry is still here while doing it in my own unique way. Reach for the top no matter the obstacles dropping gems all through out the tape. A breath of fresh air motivated by the pioneers that set the path on fire that came before me! ‘Chase Your dreams & bring your visions to Life – Zoony Life! we just here to inspire……Inspiration vol. 1” – Austin Poe
As a bonus, Austin Poe has included the first visual of the project,”Roll In Peace.”
Listen to, Inspiration Vol 1, and more music from Austin Poe via SoundCloud, and download the official tape here via DatPiff.