Bakersfield, CA. hasn’t made too much noise, especially around the music scene. It’s literally tumbleweeds, dry cactus, Joshua trees and sand in that city. Cartier decided to shake up some things in that area by releasing his latest track, “One Up”. Better yet, lets call it the high desert Summer get down, that everybody can dance to.
Cartier wants the streets to know that he’s one up.
The duo of Xavi and Dre, collectively known as Jumpshooters are ushering a new era of California Hip Hop apart from the street and ratchet themes that have been so prevalent in that region. Hailing from Mid-City and The Jungles, they grew up on opposites of the track, Blood and Crip neighborhoods respectively, but later connected through their shared Jamaican heritage and from there, Xavi and Dre began working on crafting their own unique sound. Now, with years of hard work on their resume, the Jumpshooters are ready to bring their style to the masses with the release of their Scholastic Vision-directed visual for “Regular.” In the clip, which serves as their lead single, the duo takes listeners through a day-in-the-life in Los Angeles, showcasing their flashy lifestyle that might be over the top for some, but the norm for them. The Marz produced track will appear on their debut project “A Very Good Mixtape,” which is slated for release this Winter via Priority Records Distribution.
Cola is a self-taught rapper, producer and songwriter from San Jose, California. Cola began making music during his senior year of high school after illegally downloading production software on his family’s computer. After several years of locally releasing mixtapes, he received notoriety throughout the local scene, but after taking time to perfect his sound, Cola is set to release his almost entirely self-produced project, House Shoes. Cola remains vulnerable in his music, voicing parts of himself that most people feel but never share, enabling him to be a relatable and unique voice for his generation.
Cola also serves as Designer and Creative Director for his clothing brand, Good Cult. Combining the colors of a sunny summer day and the themes of classic horror movies, the brand encompasses a completely ironic aesthetic. Good Cult’s duality is a personification of a simple truth about people, everyone has a good AND bad side. This influences a message of acceptance that has allowed Good Cult to attract a widely diverse following.