“Having an all around good time to music is a family pastime. Whether we were driving to New Orleans for the summer, hanging out with friends at the skating rink, at the park for a bbq, or out on a date, there was one common denominator. Music. It was the soundtrack to some of my life’s most memorable moments. My hope is that “Excited”, a song inspired by my love for skating, dancing, and live music, will be played during those same memorable moments in the lives of others. So Tie up your skates real tight, grab a partner, and get off the wall!” –Lloyd
Grammy-nominated R&B superstar Lloyd is back with TRU LP, available everywhere today. Download or stream the album here. Upon it’s release, TRU skyrocketed to #2 on iTunes R&B chart, and reached the top 20 overall.
TRU – which marks the long-awaited follow-up to the multi-platinum star’s 2016TRU EP that garnered the RIAA certified platinum single, “TRU,” is his most personal work to date. The album reflects on living your truth, loss and letting go, as well as intimate ruminations on love and life.
In addition to Lloyd producing and writing the majority of the album, TRU boasts with features from Lil Wayne, Rick Ross, Sevyn Streeter, Khujo Goodie, Curren$y, The Spelman Women’s Choir and Lloyd’s baby boy, River.
Grammy-nominated R&B singer Lloyd is preparing for the release of his long-awaited full-length album TRU on August 31, via Young Goldy Music/EMPIRE, and he just revealed the 11-song track list. It features four songs previously released in 2016 as his TRU EP, and the recent single “Caramel.” With four guest appearances from Seven Streeter, Curren$y, Rick Ross and frequent collaborator Lil Wayne.TRU is the most honest and personal music Lloyd has released to date, it’s an exceptional body of work from the young veteran.
After a five-year hiatus, Lloyd made a triumphant comeback with the 2016 single “TRU.” Not only did it amass nearly 40 million Spotify streams, but it also garnered a platinum certification from the RIAA. His ensuing TRU EP notched widespread critical acclaim from The Fader, Billboard, and many more and spawned hits such as“Heavenly Body” [feat. Rick Ross] and “Holding” [feat. Lil Wayne]. That’s just the latest chapter. Over the past decade-plus, his voice has graced countless chart-topping smashes, including “Southside” [feat. Ashanti], “You,” “Get It Shawty,”and Young Money’s “BedRock,” among others.
Check out the full track list for TRU below:
Platinum-selling singer/songwriter Lloyd returns with a brand new visual for his single “Heavenly Body” featuring Rick Ross, from his TRU EP that was released in December via Young Goldie Music/EMPIRE. The EP also features Lloyd’s RIAA gold certified hit single, “TRU.”
Directed by Ryan Synder, the video for “Heavenly Body” is a sun-soaked, sensual masterpiece. Rick Ross’ female-friendly verse blends perfectly with Lloyd’s towering falsetto, while Lloyd’s steamy shower scene takes center stage during the climax of the song.
Following months of anticipation, Atlanta R&B singer and songwriter Lloyd releases his brand new EP, TRU [Young Goldie Music / EMPIRE], at all DSPs tomorrow. Pre-order it HERE.
Immediately garnering critical acclaim, Billboard already hailed TRU as “the most introspective and honest material he’s ever presented,” while Complex wrote that it, “showed a renewed focus on what matters to the veteran R&B singer who has built a career on honesty.” Vibe succinctly summed it up best as, “Fiery.”
Driven by the crooner’s instantly recognizable and undeniable voice, the EP’s first single and title track “TRU” has impressively amassed 8 million-plus Spotify streams, over 5.1 million Soundcloud plays, and 14.1 million YouTube/VEVO views. The remix with 2 Chainz amped up that hot streak, enjoying the same enthusiastic response.
Elsewhere on “Heavenly Bodies,” Rick Ross serves up an impenetrable cameo before Lloyd’s towering falsetto takes hold. Meanwhile, he goes head-to-head with Lil Wayne on the intoxicating and infectious “Holding,” reminding us that Lloyd’s still got an urban edge. Listen to the song HERE and check out the full tracklisting below.
Concluding a five-year hiatus during which he focused on family, achieving his high school diploma, and learning to play guitar, Lloyd’s voice remains as powerful and passionate as ever on TRU. Right now, he’s in the midst of working on his fifth full-length studio offering, due out next year via EMPIRE.
The last time we heard from Lloyd was in 2011 when he released King of Hearts. It became his third Top 10 debut on the Billboard Top 200 and garnered acclaim from USA Today, Rolling Stone, Pitchfork, The A.V. Club, and many more. Throughout his illustrious career, he’s propelled a bevy of hits such as “Southside” [feat. Ashanti], “You,” “Get It Shawty,” and Young Money’s “BedRock” to the top of the charts. He continues that tradition with TRU via Young Goldie Music / EMPIRE.
Over the holiday weekend, Atlanta’s R&B crooner, Lloyd, revealed the cover art and tracklist for his upcoming EP, Tru, on Complex. Available on all DSPs December 9th [EMPIRE], Tru is Lloyd’s first project after a five year hiatus spent focusing on family, obtaining his high school diploma, and learning to play guitar.
When asked about the eye-catching cover art, Lloyd explains, “It was really more of an introspective thing. Although what you see on the outside is a guy who is apparently balls-to-the-wall naked in the woods near a waterfall, it’s really a moment for me to conquer all the fears that I might have had. All the inhibitions, the insecurities that usually exist in a person; to me it’s no exception. Insecurities of the body, being free in a public place.”
Lloyd understands questions may arise from the revealing artwork, but hopes people understand his vision. “I don’t know if I really captured it with the artwork; I hope people don’t see it and think that I’m trying to sell or degrade myself,” Lloyd explains. “I wanted to make it as tasteful as possible. Unfortunately, a naked body is seen as exploitive or nasty. I think that it’s beautiful, because that’s the way you come in.” In preparation for the release, Lloyd recently surprised fans with a remix of the already successful title track featuring fellow Atlanta native, 2 Chainz, available now.
Pre-Order Lloyd’s Tru EP today:
Honesty is the best policy. Today former Murder Inc. and Cash Money R&B crooner Lloyd released the video for “TRU” via BET. The Atlanta singer/songwriter is best known for his hit R&B/pop singles including “You ft. Lil Wayne,” “Get It Shawty” and “Girls Around The World.” After a lengthy hiatus to pursue his high school diploma and focus on his family, Lloyd is excited to share new music, and a new perspective with his fans.
“‘TRU‘ is about being a fighter. It’s about speaking truthfully and honestly on your life and not shying away from your imperfections,” Lloyd told BET. “It’s really about embracing the idea that there’s never failure. There is only lessons to be learned and character to be built. I wanted to shed light on that and I wanted to go towards that light and not run away from it. I got with J.U.S.T.I.C.E. League, who produced the track and I wrote it with my good friend Shakespeare. It’s basically me bleeding my heart out to the music.”
Payne Lindsay directed the video, it was shot on 8MM film in Atlanta. In the coming weeks, look out for more information and music from Lloyd.
Childish Gambino presents his latest visual today for the track ‘Telegraph Ave (“Oakland” By Lloyd)’. Jhene Aiko also co-stars in this clip. His album Because The Internet is in stores now and available on iTunes. Watch this video above.