PUMA Unveils the FENTY by Rihanna Fall/Winter 2016 Campaign

maxresdefault (6)

A look behind the scenes at the FENTY PUMA by Rihanna AW16 campaign shoot.

PUMA and Women’s Creative Director Rihanna presented the FENTY PUMA by Rihanna AW16 Collection at New York Fashion Week. The first season driven by Rihanna is nothing short of unexpected with a full collection of footwear, apparel and accessories for both women and men inspired by Japanese street culture with a haunting twist.

EventRecap: PUMA Re-Launches The ‘Walt Clyde Frazier’ Sneaker at ’40z & Waffles’ Brunch

by Vocal Vixen

The most talked about day party of NBA All-Star Weekend 2015, “40z & Waffles”, brought the West Coast style to the East Coast as the event made its debut in New York City. Presenting sponsor, PUMA made the All-Star Event home for its long awaited re-launch of The Walt “Clyde” Frazier PUMAs. Frazier joined the festivities to sign the gold sneakers that were given to VIPs and Celebs as a collector’s item.

Check out full story HERE