Usher and Zaytoven surprised the world with a 8-track album featuring Future and Gunna.
Whereas the preceding single, “Fall In That B*tch,” had more of a spaced-out, late-night vibe to it, “Ferragamo” is a bouncy burner made for the final days of summer. It’s also filled with stylish and clever braggadocio, which is fitting given the track’s inspiration—famed Italian designer, Salvatore Ferragamo.
The single also further demonstrates just how well 6orn (f/k/a Born) works with the Grammy-winning Zaytoven, who for the first time ever is producing an entire album for a rapper from north of ATL. Given his hit-making prowess, you know Zay wouldn’t work with just anyone, and he and 6orn absolutely gel on the singles they’ve delivered so far. It certainly bodes well for the entirety of Scales, which they will hopefully get to share with the world very soon.
“Ferragamo” is available now through all major digital outlets and streaming platforms. Be on the lookout for more music coming soon off Scales, and be sure to keep the project’s previous single, “Fall in That B*tch” in rotation!
Boston rapper 6orn (formerly known as Born) has been on a meteoric rise this past year and his winning streak continues with brand-new banger “Fall In That B*tch,” the lead single off his upcoming album, Scales, with acclaimed Atlanta producer Zaytoven.
Known as one of the godfather’s of the modern trap sound, Zaytoven has produced chart-topping singles with likes of Migos, Gucci Mane, Future, and many more. And his ability to craft instrumentals that are both catchy and speaker-punishing is on full display with “Fall In That B*tch,” which bounces hypnotically with thick bass and melodic synths.
Anyone familiar with 6orn’s latest hits — “Coolio” and the Quavo-featured “Hot Topic” — already know that the Boston emcee is the perfect fit for Zaytoven’s masterful work behind the boards. And “Fall In That B*tch” proves exactly that and then some as Born flips between melodic vocals and fiery raps about how he can’t help falling into everything he’d ever want, from women to fast rides. Speaking of, if you’re not bumping this one in your car during these last weeks of summer, you’re probably doing something wrong.
“Fall in That Bitch” is now available through all major digital outlets and streaming platforms. Be on the lookout for more music off Scales, coming soon!
“Born rides the beat effortlessly and there’s no chance you’ll be skipping past his verse.” -XXL
“‘Coolio’ proves without question that Born (of acclaimed duo G.Dot & Born) is coming into his own not just as an emcee but as a songwriter.” -Dirty Glove Bastard
“Boston rapper Born continues to play to his strengths…” -REVOLT
“Atlanta’s iconic trap hip-hop sound is taking over the world and producer Zaytoven has been pushing the culture every step of the way.” -RedBull
“If you’re a fan of hip-hop, chances are good that beats by Zaytoven — or some of the many producers he’s influenced — have spent a good deal of time in your headphones.” -The FADER
“Without Zaytoven there would be no Gucci Mane.”
-Gucci Mane (“Intro,” Trapholizay)
[Diamond Media 360 submitted]
Josh Newsome teams up with Jarrod Bryant for his new single titled “Pray About Everything (Don’t You Worry).” Listen to the Zaytoven-produced track below and purchase on iTunes.
Twitter: @JoshNewsome_FAR @ZaytovenBeatz
Future recently announced he was readying his next major album. Until that happens, HNDRXX and Zaytoven link up for their 2nd installment to “Beast Mode.”
Lecrae and Zaytoven return today with an official music video for “Get Back Right,” the lead single from their upcoming collaborative project titled Let The Trap Say Amen. Watch the Andrew Averso-directed visual below and pre-order the album via iTunes.
Twitter: @Lecrae @ZaytovenBeatz
Zaytoven drops his highly anticipated debut album titled Trap Holizay. The 12-track project has features from Gucci Mane, Young Dolph, Future, 2 Chainz, Pusha T, 21 Savage, OJ Da Juiceman, T.I., Trouble, and more.
Zaytoven is trying to do it on “Go Get the Money,” calling on the likes of T.I., Pusha T, Rick Ross and Yo Gotti for his new single.