Today, London-based alt-pop rapper Ashnikko unleashes the outrageous new video for “Daisy,” created in collaboration with Beats by Dr. Dre (Beats). To craft the over-the-top UGC video, Ashnikko called upon TikTok users to join in the #BEATSDAISYCHALLENGE, which has amassed more than 7.7 billion views and 2.4 million submissions. The most creative entries were selected to be featured in the final product directed by Charlotte Rutherford, bursting with vibrant colored themes – Glacier Blue, Spring Yellow, Cloud Pink and Lava Red. To top it all off, the blue-haired maven also just released a hilarious ball-busting breakdown of “Daisy” for an episode of Genius “Verified” – watch here.
“Daisy” has now accumulated 6.3M global streams to date, following recent track “Cry” featuring Grimes, which has gained widespread acclaim from the likes of Pitchfork, PAPER, Hypebeast, NME, Consequence of Sound, Stereogum, to name a few. The tracks are just the latest in Ashnikko’s meteoric rise, which began after the release of her breakout Hi It’s Me EP featuring meme-able anthems like TikTok-fueled hit “Stupid.” Pre-COVID lockdown, Ashnikko supported Danny Brown on his U Know What I’m Saying? tour across North America and announced a US tour with Doja Cat before everything came to a halt. Even with the world slowing down, Ashnikko has been virtually busy eating chilies with YungBlud, doing yoga with Charli XCX, playing DJ sets for PAPER x Club Quarantine, and she just co-wrote Doja Cat’s Gold-certified banger “Boss Bitch.” Now with more music on the horizon, Ashnikko is set to take 2020 by storm.