BONES Ruminates in the Rain in the “PopRocks” Video

An unceasing worker with a loyal army of fans, BONES is a pivotal figure in underground internet rap. Sharing the brooding visual for a ruminative track, BONES shares PopRocks.” Blessed with a textured beat from TeamSESH producer Deergod, “PopRocks” finds BONES switching between clipped raps and laid-back singing, as he sends a message that he’s not one to be trifled with: “The world is nothin’ but bad news and cancer/Knocking on the devil’s door and I’m the one that answers.” Directed by Jeff Frutski, the video reinforces that message, as the 27-year-old rapper cuts an imposing figure while delivering his rhymes in a stylishly rendered rainstorm. “PopRocks” is the opening track from PushingUpDaisies, the upcoming collaborative album from BONES and Deergod.

Friends since childhood, BONES and Deergod are kindred spirits, each more-than-willing to experiment with sonics to serve the messages in their songs. Deergod’s production palette is wide-ranging, borrowing hazy orchestral flourishes for headtrips like “BluntsInTheRain,” crafting soulful boom-bap on tracks like “P.S. 118, dabbling in dark trap for downtempo bangers like “Clickin’, and layering intricate guitar patterns on the tape’s more melodic tracks, including “Lasso. Throughout the project, BONES effortlessly matches Deergod’s wavelength, alternating stutter-stepping triplet flows with smoothly emotional singing, often on the same track. A worthy and immersive addition to BONES’ massive catalog, PushingUpDaisies releases on March 26th via TeamSESH/EMPIRE.

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