After catching a wave with previously released tracks “Buss It” and “Bigger,” red-hot new act 804 Nano previews what’s to come with the release a new 12-track collection, titled Real As They Kome (R.A.T.K.). Adding more flare and style, 804 elevates the buzz with more great music that captures the rising star’s unique, soulful, and has a no holds barred reputation. The new effort is led by the album’s breakout cut “Redi Rock.”

In visual for “Redi Rock,” the Virginia native is brash, arrogant, aggressive and confident in the booth as he raps about being unapologetic with peers and ready to take on the world. It’s the perfect introduction for newfound fans.

Watch “Redi Rock” now.

Real As They Kome is a prelude to the artist’s anticipated 2022 album, Pain Turnt Me Up, which drops early next year. On R.A.T.K.’s importance, 804 Nano states: “This process took countless long nights. Seen too many friends lose their life or serve time behind the wall. So many people hated on me, not knowing I would give them the shirt off my back. Everything I’ve been through brought me here to this moment. I laid out all my emotions. I’ve overcome so much since I broke on the scene. I’m here to stay. This is for my city; for my guys that told me to never give up but aren’t here to see me win. I will always remain real. Real as they kome.”

Available via DotCom Music Group, LLC./Overtime Hustle Entertainment, LLC., stream the full project by 804 Nano below.

Birthed in 1973, Hip Hop has become the most influential culture in the world. Today, Hip Hop educator and recording artist Marc 2Ray pay respect to the culture with a trip to the record store with a love interest in the new visual for the track, “True Craft.” Linking with MC Bravado and songbird Allison Balanc for the assist, the trio take us down memory lane with memorabilia in vintage vinyl. “True Craft” is available on all streaming platforms via own imprint.

Directed by Shaquille Pariag and Ashley Littlese, “True Craft” is a romantic story inside of a record store day deep dive. A traditional style and flow, Marc 2Ray raps about the influence the culture has had on his methodical wordplay with “Intertwined with the Prime Grind gene who better?/ Rhyme Schemes that’ll make Einstein Scream “Too clever!”/ Yeah, it’s Wordplay til’ the Day I’m Grey and die/ So put that Bouquet to Display the Grave I lie.”

Balanc plays co-star in the visual and delivers a feel-good hook while MC Bravado aligns with Marc with a clever verse, rapping, “Funny, you corny but I got your Freak on a Leash/ The Beast of the East, and I didn’t mean to take your Wife/ But when we touch, sparks fly like a Power Ranger Fight.”

The song and visual pays homage to the basics that made the genre what it is today. “True Craft” is produced by CPSL0CK, the trio strips down the standard semantics found in mainstream rap music and returns the basics. “To be considered a Hip Hop artist, you must be true to the craft,” says Marc 2Ray.

Become a fan of Marc 2Ray today, follow the rising star for daily updates and more on social media.

Take a look at the hip hop tributing new visual to “True Craft” below.

To close out a huge 2021 that includes newfound popularity and major label record deal, Houston’s Cam Wallace — who is signed to Motown Records — gets ready for a high-profile 2022 with the release of his new song “That’s Ok.”

Produced by talented producer Sean Notty, “That’s Ok” delivers a signature 90’s style dirty south trunk-rattling bounce with verses filled with southern references about candy paint cars and big booty boppers. Known for his crafty wordplay, on the new single, Wallace tones down the complicated lyricism for fun-loving banter like, “What’s the play, set a date, I’m in route to get the cake.” and “I got plenty options, there they go, Saweetie icy fall like snow.”

On the making of “That’s Ok,” Wallace states: “Every now and then we have to remind ourselves of the hard work we put in. Work hard, play even harder and that’s ok!”

Effortlessly, Wallace builds anticipation for his forthcoming major-label debut, expected in 2022, which follows his 2021 re-released EP, 6Rings. Wallace is best known for new hits “Retail” featuring Wiz Khalifa and the latest track, “Energy!.” Before the full-length debut, learn more about Cam Wallace daily via social media.

Stream “That’s Ok” now via Motown/UMG.

Wrongkind Records and West Coast Hip Hop heavy-hitter, Half Ounce, drops the third visual, titled “Bussdown,” which appears on his forthcoming untitled project. On the new visual, the Strong Arm Steady lyricist details his arduous route on the road from rags to riches. Produced by V8, the dope new track features VFMadeTheHit. Watch it now and stream it here.