Rising in the South on the back of his “gigantic” personality, Big Moochie Grape‘s charisma can’t be contained. Flashing his ice and his million watt smile, Moochie shares “Acting Up,” his brand new music video. Produced by Bandplay, who combines chiming keys with booming 808s, “Acting Up” finds the Paper Route Empire rapper showing off his lockstep flows, dividing his fearless flexes into hypnotic triplets. In the video, directed by HDotRoss, the East Memphis native rocks his PRE chain and plays pool with a homie, as he flirts with a bevy of baddies.
Coming out of Zone 4 with a melodic flow and a chip on his shoulder, Noodah05 aims to put the ATL trap scene on his back. Showing the skills that earned the seal of approval from Lil Baby, Noodah shares “Breathe,” his new single. “Breathe” is a riveting lyrical exercise, as the young rapper musters the energy to dismiss haters and fame-hungry hangers on.
Atlanta’s favorite rage rapper Bktherula unveils a booming new take on “Through 2 U,” featuring South Florida’s Ski Mask the Slump God. A certified heater, “Through 2 U” — a highlight from 2021’s Love Blackproject — was already Bk at her finest. This time, the 19-year-old’s thrashing, assertive blitzes meet Ski Mask’s breakneck flow over the rattling PerryVsTheWrld-produced beat.
A visionary among those leading Atlanta’s Hip Hop renaissance, Tony Shhnow has just shared his new video for “Finessin'”, a standout track off of his recently released project, Reflexions. Over a swanky saxophone and silky strings, Tony reminisces on his lifelong venture of “Finnessin'” with the kind of effortlessly poignant story-telling bars his fans have come to expect. In the video, Tony sports a throwback Celtics jersey while performing the smooth track in a low-lit crib.
Atlanta’s FishXGrits released his new project, I Am The Drug III, and released the YN Jay featuring visual for “Coochie Seller.”
I Am The Drug III is inspired by the P lifestyle, and the visual for “Coochie Seller” verifies that Fish and YN Jay are adding credibility and street knowledge to the game.
Big Moochie Grape carries East Memphis on his back as one of the shining stars of Paper Route Empire. Moochie shares the video to the namesake track “East Haiti Baby.”
Along with the official release of “Big Dreamer”, King Elway shares the MillieX directed video, which comes as the latest single from Elway’s upcoming project entitled 2 Soulful. With this being the first full length project that he’s released in over two years, Elway is pulling out all the stops, even shooting the music video in Las Vegas.
“Big Dreamer” is a motivational record that offers the listener some inspiration when it comes to working towards their goals. He offers the same type of encouragement his OGs gave him, coming from a small town. They often told him to think bigger and that’s the message he wants his listeners to take from the track; that you can think bigger than your environment and rise to the occasion. Featuring production by super producer Black Metaphor, King Elway was able to set his position as a frontrunner in the Atlanta scene as he layers the smooth Southern stylistic production with hard hitting bars. The visuals find the rapper in his element after choosing to go beyond his hometown (Griffin, GA). Now, he’s living good with his paper stacked surrounded by beautiful women.
King Elway continues to deliver real, good music and the video aims at bringing his words to life. “Let me hear yo 16 I bet my shit cleaner,” he spits. “That’s why Real Niggas know the sound ain’ got no hit Singles,” he continues in a line that is sure to grab your ear once you press play. The single joins King Elway’s already hefty catalog and is just an indication of what to expect on the forthcoming 2 Soulful.
Rap newcomer Rocstaryoshi shares his new single “Humina” via Boom.Records. The new track finds him delving into a hyper-sonic realm as his signature cadence skids over the beat. Produced by Henney and Rafmade “Humina” combines elements of hyperpop, and digicore with hip-hop and features a booming bass. Check out the single below and follow Rocstaryoshi for more news.
Tony Shhnow, a staple in Atlanta’s underground hip-hop scene has just shared his new project Reflexions. Across 18-tracks, Tony guides listeners through his candid Reflexions over a sea of lucid instrumentation, polished finesse, and show-stopping lyricism. On par with any offering from Tony Shhnow, Reflexions is an abstract blend of the extensive styles at Tony’s disposal––combining the iconic trap sound and emerging “plugg” scene of his hometown of Atlanta with classic hip-hop wordplay and R&B-inspired beats. On“Days Get Cold”, a clever flip of Ashanti’s “Foolish”, Tony waxes poetic about his constant pursuit of cash & incorrigible lover-boy ways over a sweet set of keys and gleaming synths.“Park The Car” is a head-banging cut that seamlessly combines Tony’s nonchalant delivery with thrashing production, amounting to a track primed for an exhilarating mosh pit. Tony brings along an impressive guest list for the project with features from fellow underground standouts like Zelooperz, Matt OX, Bear1Boss,as well as production from CardoGotWings on “Forgive Don’t Forget” and an appearance from Atlanta legendOJ Da Juiceman. Reflexions is a worthwhile encapsulation of Tony’s journey to constantly reinvent his eclectic sound, express the most honest version of himself on the mic, and produce music on the cutting-edge of the blossoming underground of hip-hop.
