The Multi-Platinum, Billboard chart-topping artist and progenitor of Drill music, Chief Keefhas just launched his new label 43B [Forget Everybody] in partnership with RBC Records/BMG. Since 2014, Chief Keef has released numerous albums through RBC, including his fan-favorite projects Sorry 4 The Weight, Thot Breaker, and Mansion Musick. In 2018, RBC was acquired by BMG, laying the groundwork for Keef’s new partnership with BMG. His new venture 43B is a multi-tiered label offering distribution and marketing services for artists and producers who are shifting music and culture, providing the resources, guidance, and infrastructure they need to thrive in today’s music industry. The name, 43B, stands for Forget Everybody, stressing the importance of individuality and autonomy—two factors that have played heavily into Keef’s path as an artist. The label will be helmed by Chief Keef’s long time manager, Idris Dykes who will be acting as co-CEO, as well as Sophie Kautz who has been appointed as the Head of A&R and Marketing. With the launch of 43B, Chief Keef is also proud to announce his first artist signing, the Atlanta-based rapper, Lil Gnar. 43B is a work of passion for Chief Keef and Lil Gnar is emblematic of the values and vision he hopes to foster with his new venture.