Vevo, the world’s leading music video network, announces Common as the next artist in their Ctrl. series with performances of “Imagine” and “When We Move,” premiering today. Vevo’s Ctrl series highlights the work of hard-hitting, cutting-edge musicians making an impact in today’s music scene – both emerging and established. These artists demand attention, and Vevo’s Ctrl shines a deserving spotlight. Common’s performances follow sessions from Rick Ross, Common, Rapsody, Fat Joe, Jeezy, Jadakiss, Fabolous, A$AP Ferg and more.
Common is the modern renaissance man — a GRAMMY, Emmy and Oscar-winning artist, activist, actor, and two time New York Times Bestselling author. He’s one of the most highly influential figures in rap music, keeping the sophisticated lyrical technique and flowing syncopations of jazz-rap alive as commercial trends have threatened to obliterate the style’s advancements. The Chicago MC’s outward-looking, nimbly performed rhymes and political consciousness haven’t always fit the fashions of rap trends, but his albums have consistently hit the Top Ten of the R&B/hip-hop chart and been praised by critics.