Jackie Cruz unique blend of R&B melodies, pop electronic soundscapes and soulful vocals make BE BAD a standout hit. The singer-songwriter has over 1 million Spotify plays and has been praised by the likes of Billboard and NPR. Jackie is an artist that draws inspiration through her own life experiences. BE BAD is an ode to feminism and inclusivity, something Jackie pushes for daily, given the industry’s diversity problem.
“Be Bad” is an ode to feminism and inclusivity, something Jackie pushes for daily, given the industry’s diversity problem. In the music video Jackie plays Lilith, and tells the story of creation and the Garden of Eden. The story gives a clear depiction of Jackie’s views of feminism and gender inequality. In the beginning, “god” directs Lilith and Adam on Earth below, and quickly replaces Lilith with Eve, for not being submissive enough, leaving Lilith to feel rejected and lost before reclaiming her inner power. “Be Bad” follows the release of Jackie Cruz’s debut album “Hija de Chavez,” which was inspired by the women who raised Jackie Cruz, and influenced her throughout her life.