Jay Fizzle is as Memphis as it gets. Returning after sharing his DonaFizzo (Deluxe) mixtape, Fizzle shares his new video for the tape’s lead track, “Gucci Mane.” Over hypnotic guitar licks and bouncy, booming bass, the track finds Fizzle feeling like its titular trap icon, shaking off his enemies to continue the paper chase, while taking stock of the spoils of war he’s stacked along the way.
The video for “Gucci Mane” plays out like Half Baked meets The Italian Job, as Fizzle and his duo of scantily clad accomplices plan to hit a lick as the video opens. Once they pick their target, a late night food truck, Fizzle’s co-conspirators jump into action, commandeering the mobile kitchen. Yet, it’s not the food or money on board the trio are interested in, as they set up shop and start packing foam food containers with a different kind of product.