ATL’s Lil Gotit has overcome comparisons and expectations, flooding his closet with so much designer footwear along the way that he never worried about filling the shoes of anyone else. With ten toes down and his money on his mind, Lil Gotit returns to share “Rich Sh*t,” his new single and music video featuring Ty Dolla $ign and Lil Keed.
In the video, directed by Bryant, Gotit draws a line between the luxurious life he lives and the dirty work done on his behalf. Keed and Gotit plan a Mission Impossible-style heist, enlisting masked assassins to steal a mysterious golden apple. Meanwhile, Gotit kicks it in a glamorous club with Ty Dolla $ign, pouring cranberry cocktails and messing around in the virtual realm with his white-on-white Oculus.