In celebration of the late Marvin Gaye, and in conjunction with The Marvin Gaye Estate, Motown Records and Better Gift Shop have teamed up to create a limited-edition Marvin Gaye Live! camp shirt.

On January 4, 1974, Marvin Gaye performed live for over 14,000 fans at the Oakland Coliseum in California. This performance was released on vinyl later that year as Marvin Gaye Live!

Now, the iconic album art – taken from Jim Britt’s photos of the live performance – has been approved for use on a stunning short-sleeve camp shirt. Designed and produced by The Better™ Gift Shop, it is made of 100% viscose, sourced and produced in Portugal from some of the finest fabric suppliers in the world.

The Marvin Gaye Live! camp shirt will be available for purchase online on Saturday, November 14, at,, and the Better™ Gift Shop kiosk at Dover Street Market Los Angeles. On Saturday, November 21, the shirt will be made available in Japan at the Better Gift Shop kiosk at Dover Street Market Ginza.

Founded in Toronto, Canada in 2017, Better™ Gift Shop was created to bring cultural, social, and artistic ideas to life. It is a gift shop to a fictional museum; an exhibition of inspiration; a platform for art. All collaborations are done through those within their community and the objects designed, produced, and curated tell their shared story. Through these collaborative initiatives, Better Gift Shop aims globally connect their communities and ideas together. Past and current BGS collaborations include: Comme Des Garcons, Arc’teryx, Motown Records, Clarks Original, Vans Vault, Cactus Plant Flea Market, Nick Atkins, Oliver Payne, Shaun Crawford, and Salomon Advanced.

MSRP: $350 USD

Photographer: Liam MacRae. IG @liammacrae Video Director: Liam MacRae. IG @liammacrae Male Model: Weston Carter. IG @carterlutherking

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.