The video for “Chinese K” arrives while Offset Jim wraps up a career year in major fashion. As he prepares for his set at Rolling Loud California this weekend, Bay Area fans have been buzzing with excitement since Jim’s friend and 3-time NBA Champion with the Golden State Warriors, Klay Thompson, shouted Jim out on his Instagram live, urging fans to cop Rich Off The Pack.
Offset Jim’s rampant rise from local hero of the Bay Area to a national concern since the release of his latest project, Rich Off The Pack, hasn’t come as easy as the Oakland native has made it look. Reconnecting with frequent collaborator and producer, DTB, Offset Jim shares new visuals for “Thugs Cry.” Dedicated to the rapper’s late friend Teddy, the track sees Jim struggle with a gangster’s grief as he looks skyward for divine guidance in the wake of his loss. Yet, with ten toes still in the street, Jim has no time to lose focus on the matters at hand, rapping, “Ever since I lost my n****, I’ve been feeling shady/Feel like these n****s all owe me and they gotta pay me.” A rare deviation from the effortless flexing and understated swagger Offset Jim is known for, “Thugs Cry” serves as a sobering counter-balance to the eight other tracks on Rich Off The Pack, providing a deeply impactful layer of context to the project by highlighting the cost of admission to a gangster’s paradise.
Offset Jim is not only a local hero in The Bay, but with Rich Off The Pack he’s solidified his spot as a national concern. Hot off the heels of his newest album, Offset Jim shares new visuals for “Off White Mikes” ft. EST Gee. The marriage of a bouncy DTB-produced bassline and menacingly urgent piano keys on the track’s instrumental sets the perfect stage for the emcees to exhibit their mastery of the unfazed flex. The track sees Jim expanding on his hustler’s manifesto in his signature style, rapping, “Come from a murder zone/Talkin’ murder on a burner phone,” with delivery so subtle, he could’ve recorded it at the library.
In the video, Jim embodies every bit of effortlessness captured in his verses, as we see the Oakland rapper go from kicking back on a staircase, to flexing money on a rooftop, to eating Doritos on a kitchen island, all while adorning the same paint-splattered hoodie with a pair of iced-out chains.
Bursting out of the Bay with an understated flow that belies his voracious appetite for flexing, Offset Jim is a man of refined tastes. Coming through with an expertly curated series of songs, the Oakland rapper shares Rich Off The Pack, his new album. A 9-track hustler’s manifesto, Rich Off The Pack is Jim’s most expansive effort to date, blending the sounds of his hometown with voices from around the globe. Detail-oriented and methodical, Offset Jim provides a master class of money-getting in his laid-back bangers, his blasé demeanor giving the impression that he’s slowly revealing the keys to surviving and thriving in the streets. Rich Off The Pack benefits from Jim’s brilliant beat selection–the lion’s share of the album’s production comes from DTB, a Bay Area producer who specializes in glistening keys and mob-style bass, but it also features a supremely ominous beat from Kenny Beats on the lead single “Face Card.“
Offset Jim has the streets of Oakland on lock, but his deadpan demeanor transcends international borders. Connecting with a famous fan for his latest single, Jim shares “Chinese K,” a new banger. The new song features an appearance from Aitch, a star in his native UK. A seemingly unlikely duo, Jim and Aitch connected when the Aitch tagged Jim in an Instagram story of him rapping Jim’s hit “No Pressure” word-for-word. “Chinese K” lives firmly in Offset Jim’s sonic realm, with a propulsive and bass-heavy, mob-influenced DTB beat that encourages both rappers to bounce their smack talk off one another: “Smoke blunts big as little n****s/Dior to the floor, you in Hilfiger,” spits Jim, and Aitch retorts, “From the Bay to the UK we got a shipment/Broski in the trap, but sh*t, he run it like a business.” “Chinese K” is the latest glimpse at Rich Off The Pack, Jim’s upcoming album, following “Make No Sense,” a collaboration with Babyface Ray.
A master of deadpan flexes who’s seen it all, Offset Jim is looking to become the Bay’s next self-made star. Today, the Oakland native announces Rich Off The Pack, his next project, a 9-track hustler’s manifesto. A detail-oriented and methodical rapper, Offset Jim’s songs are a master class in money-getting, his low tone and blasé demeanor giving the impression that he’s divulging secrets that provide the key to solving the struggles of street life. The Play Runners Association artist’s approaches beats from the same crystal clear headspace that allowed him to thrive as a hustler, painting the contours of instrumentals with his wry observations, heartfelt reflections, and snide statements of superiority.
The sound of Rich Off The Pack is deeply informed by Jim’s hometown of Oakland, but the new project finds him expanding his horizons, welcoming new sounds and unlikely collaborators into his vivid world. Rich Off The Pack boasts multiple instrumentals from Jim’s frequent collaborator DTB, who injects the project with his signature mob funk, but also features an East Coast-style heater from Kenny Beats on recent single “Face Card,” and an emotional, trumpet-laden instrumental on the confessional “Thugs Cry.” The album’s list of features indicates the broad support for Jim across multiple regions of the rap game–Jim’s close friend ALLBLACK makes an appearance, but the artist also rolls out the red carpet for Louisville’s EST Gee, Detroit’s Babyface Ray, and Aitch, a major figure from the UK rap scene. Currently available for pre-save/pre-order Rich Off The Pack arrives on October 15th via Play Runners Association/EMPIRE.
Oakland rapper Offset Jim doesn’t need to raise his voice to get his point across–his verses are methodical, scientifically engineered to prove how much better he is than the average rapper. Connecting with his frequent collaborator DTB and producer Ekzakt, Jim shares “Members Only,” his new video single. Expertly weaving within the copious space left within DTB’s beat, Jim takes time to introduce himself and say what he’s about, calmly explaining that he doesn’t need anyone in order to succeed. The song is a showcase of Jim’s sharp punchlines, as he delivers understated flexes with a sneer: “Ask me what I’m smoking, b*tch you’re too broke to buy it.”
In the video, Jim rocks an Amiri hoodie and gathers a crew of dirtbikers to an Oakland street corner. The rapper presides over the ceremonies before retreating to a safehouse to count his cash.
It’s easy to be fooled by his unassuming demeanor, but Offset Jim is anything but an average Joe. Flashing his deadpan delivery in his cinematic new video single, the Oakland native shares “Regular.” With a beat from Jim’s frequent producer DTB (“We’re more than music collaborators, we’re family,” says Jim), “Regular” finds the Play Runners Association rapper takes the time to clown on broke boys while he slickly talks his smack: “Too much money, I’m thinkin’ how to get mo’/Count the hunnids on the table, left the 20s on the flo’,” spits Jim.
In the video, Jim relaxes in his second home of NYC, walking through the rain and relaxing in an immaculately decorated Long Island City apartment. Directed by Janoff Films, a go-to director in the Brooklyn drill scene, the video proves that Jim lives a boss life, no matter what coast he’s on. “Regular” follows the recent clip for “Face Card” ft. Kenny Beats, continuing the lead-up to Jim’s upcoming project Rich Off The Pack, due this fall.
Offset Jim is respected in Oakland and beyond for his deadpan demeanor that belies his slangy, flex-heavy lyrics. Connecting with versatile producer Kenny Beats for a low-key Bay Area banger, Jim shares “Face Card,” his new video single. Marked by Kenny’s ominous pianos, stuttering 808s, and subterranean bass, “Face Card” finds Jim bolstering his hustler credentials, spinning low-key yarns about smuggling illicit goods across state lines and using the proceeds to treat his girl to a nice dinner. Directed by StackingMemories, the video depicts Offset Jim and Kenny Beats in workman’s jumpsuits, as they pull up in a Brinks truck and count “all these goddamn hunnids.”