The Hip Hop Museum Tour, in partnership with Mass Appeal sponsored by CÎROC Ultra-Premium Vodka, stopped in Los Angeles this past weekend at Hudson Loft in downtown Los Angeles. The exhibit, curated by Hip Hop Historians Pete Nice and Paradise Gray, features artifacts from Hip Hop’s early years (1973-1990). Multi-platinum-selling West Coast rapper and producer BLXST hosted the event while also appearing on a panel with Nice and Gray.
In celebration of Hip Hop’s 50th birthday, The Hip Hop Museum Tour tells the story of the pioneers who created and cultivated a sound that sent waves around the world. Ahead of the museum’s 2025 opening date, the touring exhibit will feature early Hip Hop artifacts from 1973-1990, highlighting important firsts along the genre’s road from block parties to stadiums. What made this occasion so unique is that there were several interactive activations for attendees to feel closer to Hip Hop legends. Participants were able to leave personalized messages for their favorite Hip Hop legends on a pay phone, paying homage to 50 years of Hip Hop. Guests also had the chance to take pictures at the Hip Hop Museum Tour’s step and repeat. To make sure guests had a memorable experience, they were gifted The Hip Hop Tour Museum bucket hats taking everyone back to the birthplace of Hip Hop.
The Hip Hop Museum in the Bronx celebrates and preserves the history of local and global Hip Hop music and culture to inspire, empower, and promote understanding. Anchored in the birthplace of the culture, The Hip Hop Museum opening in 2025, in the Bronx will provide a space for audiences, artists, and technology to converge, creating unparalleled educational and entertainment experiences around the Hip Hop culture of the past, present, and future.
Hip Hop 50 is Mass Appeal’s love letter to Hip Hop. A manifestation of the company’s commitment to celebrating the culture in the most authentic and globally impactful way possible. Hip Hop 50 is activating through unique storytelling that is realized in timeless content, original music, live experiences, strategic partnerships, custom products and much, much more. Every facet of the Hip Hop 50 universe includes a charitable component connected to The Hip Hop Museum. Find #HipHop50 online, on-air and on the block.