Proud of his San Francisico roots, trap superproducer Zaytoven perfected his trade in the Fillmore District before finding fame in the South. Joining forces with some of San Francisco’s finest young emcees, Zaytoven teams with EMPIRE to share “Bigger Picture,” the latest video from Zaytoven Presents: Fo15, a compilation mixtape that celebrates SF’s rising rap scene and charted in the top 20 of Apple Music’s Hip-Hop Albums chart. A poignant and propulsive slapper that combines Zay’s twinkling keys with the bouncing bass and crisp handclaps popular in the Bay, “Bigger Picture” is a tribute to those suffering in the trenches, featuring contributions from buzzing SF natives like ZayBang, Lil Bean, KxNG Llama, Prezi, and Lil Yee. Directed by Mota Media, “Bigger Picture” is a picturesque video that finds the track’s five emcees on a speedboat in the San Francisco Bay before they navigate to a rooftop party with booze and beautiful women.
Released on 415 Day (April 15th), Zaytoven Presents: Fo15 is a fully San Francisco affair, carried out in its entirety by SF natives: the CEO, producer, artists, project manager, graphic designer, publicist, videographers, studio chef, etc., all hail from San Francisco.